Voter Roll Call Opinion Research

Angelenos by nearly 3:1 support a new ordinance to regulate digital signs, according to a poll of 1,500 city adults conducted by Voter Roll Call. 62% support a sign ordinance, 24% oppose.

A plurality, 48%, oppose turning off the city’s existing digital signs. A minority, 34%, supports turning off the signs.

An overwhelming majority in the city like being able to see public safety messages on the digital signs. 2 of 3 city adults would be concerned (27% very concerned) if digital signs were turned off.

Angelenos say they would be less likely to vote for an elected official who wants to turn off all digital signs, including the public safety announcements that sometimes appear on the signs.

Angelenos say support for a new sign ordinance would be a reason to vote for a candidate for public office.
Cell-phone and home-phone respondents included in this research.

Voter Roll Call interviewed 1,500 city of Los Angeles adults 01/22/13 through 01/28/13. This research was conducted using blended sample, mixed mode. Respondents reachable on a home telephone (67% of adults) were interviewed on their home telephone in the recorded voice of a professional announcer. Respondents not reachable on a home telephone (33% of adults) were shown a questionnaire on their smartphone, tablet or other electronic device.

Click to Download Memo