A Common Sense Policy
Sign Up LA is a coalition of non-profit organizations, community groups, and businesses that supports the creation of a common sense policy to encourage the reasonable use and location of digital signs in Los Angeles.
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Digital signs allow law enforcement to display real-time Amber Alert bulletins that are crucial in resolving child abduction cases.
Jobs and Revenue
Digital billboards generate millions of dollars in revenues for cities across the Country and create a wide range of jobs.
Over $6 million a year in advertising space is donated to nonprofit and community groups in Southern California.
Donated ad space for the Gay Men’s Chorus is part of the over $6 million in donated space given to LA’s non-profits.
As part of a national network of alerts, LA’s digital signs provide real-time help locating abducted children.
Outdoor advertising is a local business catering almost entirely to other local businesses & is strongly rooted in local economies supporting local jobs.
Safe for Drivers
Multiple traffic studies
analyzing years of data have found no correlation between digital
signs & traffic accidents.
The Trust for Public Land put free, donated digital sign advertising to use in their successful drive to save the View of the Hollywood sign.
When Carmageddon loomed, digital signs informed drivers about what to expect and how to avoid it.
AIDS Walk LA used donated digital sign space to advertise the 2012 walk and raise money to support AIDS services throughout Los Angeles County.
Donated digital sign space has helped the Going Green Film Festival in its mission to reduce the carbon footprint of filmmaking.
Digital signs have enlisted LA residents’ help solving high-profile cases, like the Grim Sleeper murder case.
Project Red LA has used free, donated digital sign space to raise awareness of World AIDS Day for the last two years.
Thanks in part to donated advertising space on LA’s digital signs, the Hollywood sign is now part of Griffith Park.
Every year, over $6 million in free digital advertising space is donated to local non-profits like No Kill LA.
Art Share LA is a sanctuary for the arts and their creators. And donated digital ad space has helped this organization to flourish.
Common Sense Policy
Cities in 43 states and more than 450 localities across the country, including in California, have implemented legislative solutions to ensure the reasonable use of digital signs.
The Arts Plate, which is the primary source of California’s public arts funding, uses free donated digital sign space to accomplish its mission of restoring funding for the arts through sales of the California Arts Plate.
Digital signs post important public safety messages like publicizing MADD, promoting domestic violence prevention & fighting graffiti vandalism.
Community initiatives like the West Hollywood Book Fair to support literacy have used donated digital sign space to help grow.
Outdoor advertising is a local business catering almost entirely to other local businesses and is strongly rooted in local economies supporting local jobs.